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The 3 Biggest Lies About Buying a Business (and the Truth About What Actually Happens)

Oct 13, 2025
Dive into the world of business acquisitions and uncover the biggest misconceptions that can trip up buyers. Learn why character is crucial when dealing with sellers, and why passive ownership is a myth. Explore a practical 90-day acclimation plan for new owners, from team restructuring to establishing trust. Discover the pitfalls of creative financing and the importance of aligned incentives with earnouts. Plus, hear valuable advice for first-time buyers and insights on collaboration with complementary partners.
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ADVICE

Use Acquisition, Acclimation, Architecture

  • Follow Brian's three-step framework: acquisition, acclimation, architecture.
  • Plan for a formal 30–90 day acclimation to learn processes, people, and culture before making big changes.
ADVICE

Listen First During The First 30 Days

  • In the first 30 days, listen twice as much as you talk and avoid making changes.
  • Spend time breaking bread, observing processes, and asking simple questions to learn how the business truly operates.
ADVICE

Grade The Team And Co-Create Changes

  • In month two, evaluate team members into A, B, or F players and start performance management.
  • Use co-creation to implement improvements and give employees visible credit for their ideas.
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