Masters of Scale The secret power of onboarding, w/Canva's Melanie Perkins
Dec 8, 2020
In this conversation, Melanie Perkins, co-founder and CEO of Canva, shares her insights on the transformative power of onboarding. She emphasizes how effective onboarding can significantly enhance user and employee engagement, drawing from Canva's remarkable growth with over 40 million users. Memory expert Ron White joins to discuss techniques for retention, showcasing how structured onboarding processes can lead to stronger connections. They explore innovative strategies that turn apprehension into excitement, highlighting the essential role of onboarding in driving business success.
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Fusion Books
- Melanie and Cliff started Fusion Books, focusing on yearbooks, to test their design philosophy.
- This niche market allowed them to develop their core principles without needing extensive resources.
Adapting to User Behavior
- Initially, Fusion Books was drag-and-drop, but user testing revealed many clicked instead.
- Melanie and Cliff adapted by allowing clicking, demonstrating their customer-centric approach.
Pitching to Investors
- When pitching to investors, focus on the problem and its significance, not just your solution.
- Investors need to understand why they should care before buying into your vision.