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Few restaurant brands carry the emotional weight of Friendly’s. Founded in 1935 during the Great Depression, the brand was built on a simple but enduring belief: even in hard times, people deserve comfort, joy, and togetherness. Nearly 90 years later, that purpose still anchors Friendly’s strategy.
But executing Friendly’s brand strategy is rapidly evolving.
Under the leadership of Erik Jensen, Vice President of Marketing, Friendly’s is in the midst of a renovation-led revival that touches everything from restaurant design and franchising to customer loyalty. At the center of that work is a renewed focus on listening, particularly when customers signal that something isn’t working.
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