2Bobs—with David C. Baker and Blair Enns How Categories and Positioning Options Might Change
Aug 3, 2022
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Prescient Birth-Chart Reading
- Blair shared a story about his wife's astrology reading that predicted moving business online before the pandemic.
- They plan to find the recording to check how specific the prediction was.
Basic Websites Losing Value
- Basic brochure websites are a dying corner as low-cost tools improve.
- Charging large sums for simple sites looks increasingly unsustainable.
Accessibility Moves Toward Standard
- Accessibility work for public websites will grow and may become a standard capability.
- Early specialists exist but wider adoption will make accessibility a baseline requirement.