Real Estate Investing with Coach Carson #460: Rents Dropped 30% – Here's What Happened Next
Nov 21, 2025
What happens when rents drop by 30%? Discover the real impact on rental properties and hear about a landlord's firsthand experience with rising vacancies. Learn the importance of pricing strategies, cash reserves, and adapting quickly to market changes. Insights about college-town rentals reveal seasonal challenges, while navigating issues with tenants and property condition prove crucial. It's a candid look at maintaining standards during downturns and the persistence needed to thrive in real estate.
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Track Your Rental Funnel Weekly
- Track your marketing funnel: impressions, showings, applications, and leases weekly.
- Use those metrics to spot problems early and decide when to change pricing or marketing.
Lower Rent Fast If Showings Dry Up
- If you have zero showings, inspect the property and then get aggressive on pricing quickly.
- Lower rent to find the market price rather than offering non-monetary incentives first.
Fix Small Cosmetic Issues First
- Inspect and fix small appearance issues like torn screens, cobwebs, or cracked ceilings before marketing.
- Spend modest money on visible repairs and paint because first impressions drive renter interest.