Real Estate Insiders Unfiltered MLS vs Big Tech: What Happens Next?
Mar 9, 2026
Amit Kulkarni, former Realtor.com and Bright MLS executive and current Alloy Advisors advisor, brings MLS strategy and data expertise. He breaks down the Compass–Rocket–Redfin moves and why private listings matter. He explains data as the real battleground, MLS fragmentation risks, and how AI could amplify industry pressure points.
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Let Data Kill Your Ego
- Use data, not ego, to drive decisions and treat hypotheses as tests rather than truths.
- Amit recommends removing personal opinion, measuring outcomes, and adjusting strategy when results contradict your hypothesis.
Data Control Is The Real Play
- Ownership of MLS data is the strategic battleground because whoever controls normalized data gains leverage for AI-driven services.
- Amit warns Wall Street-backed firms with scale can build market-wide predictive products if MLS data fragments.
MLS Fragmentation Is A Governance Problem
- The MLS model is politically fragmented and lags business and tech evolution, not a technology problem but governance.
- Amit says AI could normalize data in weeks, yet inertia and politics block progress across 518 MLSs.
