SBJ Morning Buzzcast SBJ Morning Buzzcast: March 23, 2026
Mar 23, 2026
MLB introduces an automated ball-strike challenge system and how it will be used. A $100M NWSL training complex planned in Marietta signals big investment and expansion. A major sale of 'The Team' attracts roughly 100 bidders and valuation buzz. Hornets enjoy a local attendance surge while flag football and Live Golf show rising interest at big showcase events.
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Automated Ball Strike System Changes Who Controls The Strike Zone
- MLB introduces the ABS Challenge System to let pitcher, catcher, or batter immediately challenge ball-strike calls using a tap on the head signal.
- Teams start with two challenges, regain one if successful, and miss twice they lose challenge rights, shifting pressure to catchers and umpires.
Early Spring Training Shows ABS Feels Fast And Fan Friendly
- Abe Matcorp expects fans to like the ABS because spring training use showed it's fast and seamless.
- He frames this as the start of more technology in baseball as many owners want more tech, not less.
Watch Arthur Blank's Playbook For Soccer Growth
- Monitor Arthur Blank's soccer investments as a model for building local soccer ecosystems through infrastructure and headquarters placement.
- Blank acquired ~33 acres in Marietta and plans $100M+ training and HQ investment for his NWSL expansion team starting 2028.