Season 2 Episode 7: The Truth Serum Of Why, What Leads Brands To Fail, And The Byproducts Of Success

This episode of The Longer Game is a philosophical playground for everyone in the e-commerce industry. Chief Revenue Officer Ali Babul of Trellis, a tech company creating smarter solutions for e-commerce, and Michael talk about the real driver and purpose behind the business: people. Hailing from agency life, having worked with a ton of brands, and now being on the tech side, Ali has a really deep and interesting take on the needs of consumers, brands, and businesses alike. Get ready to get your hands dirty and dig into the meaning and purpose behind the small blip of your existence on this earth. I know. Deep. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Ali Babul here. He is the Chief Revenue Officer at Trellis, a merchandising automation platform with a focus on advertising and pricing optimization. He joined Trellis with over 10+ years of agency experience creating strategies to grow small and large brands. With a keen eye for both the moment at hand and the big picture, Ali helps brands scale their products and propel their success. His focus is to bring awareness to problems that brands are facing when selling on various marketplaces. Honoring his love for all things business, he is an angel investor and advisor to various startups across industries, including restaurants, DTC brands, and SaSS companies alike. You can find them at... Website: gotrellis.com Find them on LinkedIn: https://www.linkedin.com/in/alibabul/ Find them on Instagram: @alibabul Find them on Facebook: @alibabul Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ