
The 404 Media Podcast What It’s Like to Be a Data Labeler Training AI
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Feb 16, 2026 Michael Geoffrey Asia, Secretary General of the Data Labelers Association and former data labeler who now fights for better pay and mental-health support. He describes Kenya’s massive labeling industry, brutal pay and quotas, and the trauma of tagging violent and intimate content. He also discusses organizing workers, demanding fair wages, and pushing for legal protections and accountability.
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Losing Yourself In Fake Personas
- Michael Geoffrey Asia describes memorizing and performing multiple fake personas to chat with users as part of his job.
- He says the role blurred his identity and damaged his mental health and marriage.
Accepted Harsh Work Out Of Necessity
- Michael took the job at Sama after financial crisis and his child's cancer diagnosis left him desperate.
- He worked while his child was hospitalized and earned about $240 monthly during COVID.
Eight Hours Of Tagging Pornography
- Michael recounts tagging explicit pornography frame-by-frame for eight hours a day for months.
- He says the work desensitized him and forced him into long therapy afterwards.

