When You Focus on the Mission, You Will Make the Money | Evan Francen

Even if you don't win right now on customer acquisition - you will absolutely win on the churn rate.

People will not leave you.

They will stay with you forever because they trust you.

When I listened to Evan Francen, CEO of FRSecure and SecurityStudio, chat with Ryan Cloutier on their podcast, he said one thing that stood out to me:

“I don’t want any friends.”

I called b******t.

And so, here we are, having a down-to-earth, candid conversation, full of “F'“ bombs and the “S” word 😱, about what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

Look how that worked out!

Here’s hoping for a continued friendship.

Join Audience 1st Today

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com