#154, Andrew Merinoff, Co-founder & Investor Chinola Liqueur, Coconut Cartel, Empirical Spirits, Matchbook Distilling, Seven Rooms, & more

I met Andrew several years ago when he came to hang out at an Old Duff Genever evening I was hosting at Berlin’s marvellous Zyankali Bar, and the good people of Rachel Harrison Communications recently recommended I get him on, which struck me as an excellent idea. 

Turns out he’s fourth-generation American liquor royalty, with a mother from the Hiram Walker family, a great-grandfather who bootlegged during Prohibition, a grandfather who legalised the business, and his father, who built US liquor distribution juggernaut Breakthru Beverage Group. 

As well as a lifelong love of hospitality that started with a teenage stage at the three-Michelin-starred Eleven Madison Park, Andrew was very successful as an investor, in startups that included Seven Rooms reservations & CRM software, which had a lucrative exit. 

We chat Chinola, Empirical, Great Jones Distilling, his time at Proximo , the liquor and hospitality biz and a lot more - enjoy! 

(Get in touch with Duff!

Podcast business enquiries:  consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org

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