Squawk on the Street Cramer’s Morning Take: Starbucks 1/28/26
Jan 28, 2026
Discussion of a major coffee chain’s surprising comp sales beat and stronger store traffic. Conversation about a rollout called Green Apron and its cost savings potential. Focus on faster service, reduced wait times, and how throughput can boost visits. Preview of an investor day and why skeptics keep selling despite rallies.
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Throughput Is Driving Recovery
- Starbucks' comp sales beat expectations and transactions are rising as customers return to stores.
- Improvements in wait times and mobile/drive-through execution are driving throughput gains that should lift margins over time.
Hold Through The Transition
- Don't sell Starbucks stock based on near-term margin misses tied to bringing customers back to stores.
- Wait for investor day and further confirmation before adding if you don't already own it.
Guidance And Cost Cuts Matter
- Starbucks expects at least 3% comp sales for 2026 and highlights $2 billion of cost-taking opportunities.
- The company will detail multi-year targets at an investor day that could clarify margin trajectory.