Founder Mode Scaling Multi-Location Businesses with Stephanie Joyce
EPISODE 43
Kevin Henrikson and Jason Shafton sit down with Stephanie Joyce, founder and operator of Attune, to unpack what it really takes to scale multi-location service businesses without losing control of culture, operations, or margins. Drawing from years of leading growth, acquisitions, and crisis turnarounds, Stephanie explains why people come first, systems second, and how scaling simply amplifies whatever you already tolerate. The conversation covers documentation and onboarding as prerequisites for consistency, how to diligence acquisitions beyond surface-level financials, and what it means to lead with clarity and integrity when everything is on fire. They also dive into the modern med spa operating stack, from CRM and automation to compensation structures that drive the right behaviors, and why the future of wellness will be defined by better data, smarter technology, and a careful balance between AI and human trust.
CHAPTERS
00:00 – People first, systems second: what breaks when you scale
04:25 – Documentation, SOPs, and onboarding for multi-location consistency
04:56 – Acquisition diligence: margins, concentration risk, and key-person dependency
08:06 – Leading through crisis: transparency, trust, and cash discipline
14:13 – The modern med spa playbook: systems, CRM, and incentives
LINKS
Connect with Stephanie Joyce
Stay Connected with Founder Mode
Subscribe to our newsletter: gofoundermode.com
Connect with Kevin
Connect with Jason