Building Brand Equity, With Kyle Duford

A brand is a series of promises between you and your customers, so a brand needs a clear, established understanding
of its foundational makeup.

Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

Brand expert, Kyle Duford, joins Adam to create more clarity around building your brand and brand equity.

Discover:

• What brand equity is and how you build it;
• The complexities global brands face in a post-pandemic world;
• Brand positioning for an ever-changing consumer lifestyle and life stage;
• How disruptive brands in the 21st century are building emotional connections that actually last;
• 12 critical questions to ask yourself about your brand, your market and your competition before you rebrand;
• And much more!

If you are ready for a rebrand, or even just wondering if your brand is strong enough, don’t miss this episode!