Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! Shopify Image SEO: 4 Steps to Drive More Traffic and Conversions (Part 3 of 5)
Want more organic traffic and faster conversions on your Shopify store?
In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image optimization.
From renaming image files and writing strategic alt text to compressing files and picking the best formats, Crystal walks you through four essential steps to get your images SEO-ready.
You’ll also learn how to use ChatGPT to quickly generate descriptive alt text and how to leverage Pinterest to amplify your visual content strategy.
✅ What You’ll Learn:
- Why image SEO drives traffic from Google and Pinterest
- How to rename image files using SEO-friendly keywords
- The dos and don'ts of writing alt text (and how ChatGPT helps)
- Image compression tools that boost load speed (TinyPNG & WebP)
- Best image formats for product photos, logos, and backgrounds
- Bonus: Pinterest optimization tips and helpful Shopify apps
🎯 Action Steps:
- Rename one product image with keywords before uploading
- Use alt text that’s clear, accurate, and avoids keyword stuffing
- Compress images under 300KB (or even 100KB with WebP)
- Download Crystal’s $7 Image SEO Checklist for a full walkthrough
- Try the free Pinterest Save Button Shopify app
🛠️ Helpful Links:
- Image SEO Checklist: simpleandsmartseo.com/images
- Free Alt Text Generator
- TinyPNG: https://tinypng.com
📌 Next Episode Tease:
Coming up in Episode 4: Templates that elevate your Shopify SEO—homepage, product pages, and collection pages.
📲 Let’s Connect:
Update one image today and tag @simpleandsmartseo2.
You’ve got this!
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!