The GaryVee Audio Experience Practical Ideas to Guide Marketers | Marketing For The Now #2
Jun 1, 2020
Guest
Linda Boff
Guest
Corey Marchesotto
Guest
Todd Kaplan
Guest
Jesse Stalick
Guest
Shelly Zalas
Guest
Tariq Hassan
Tariq Hassan, CMO of Petco, shares insights on transforming the brand into a health and wellness company during the pandemic. Shelly Zalas, founder of The Female Quotient, advocates for gender equality and discusses initiatives for empowering women in leadership. Jesse Stalick from Converse emphasizes community engagement, while Todd Kaplan of PepsiCo focuses on connecting brands to culture. Corey Marchesotto from Elf Cosmetics highlights TikTok’s role in brand growth, and Linda Boff of GE shares leadership insights in a changing media landscape.
AI Snips
Chapters
Transcript
Episode notes
Staying Fresh
- To thrive in a large organization, embrace new challenges and continuous learning.
- Rotate roles, try new things, and surround yourself with talented people.
Pepsi's COVID Pivot
- Pepsi had a strong start to 2020 with a new campaign and Super Bowl success, then COVID-19 hit.
- They pivoted to focus on employee safety and partnered with Global Citizen for a relief concert.
Zoom's Impact
- Necessity forced people to fully embrace video conferencing technology.
- This increased authenticity and connection among teams.