The Unofficial TikTok Shop Podcast with Jordan West
Ep 364 : Establishing Brand Identity With Ata Sari, Mamaluma
It is important to always keep in mind that you are not selling just your products but also your brand. Sharing your unique brand story and keeping your brand’s quality are the things that bring up your sales.
In this episode, Ata Sari of Mama Luma talks about their brand’s growth and the massive moves they had to make moving from California to Istanbul Turkey. He also shares what is working and not working for their brand in 2022.
Listen and learn in this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- At the end of the day, there is no secret but hard work.
- Brand identity brings the sales. Product quality and brand story are parts of the brand identity.
- There comes a time when you have to stop working with an agency.
- Build a team to organize everything and have a healthy distribution channel to make better operational costs and bring up sales.
- The D2C operations also have a big impact on B2B for a brand. Every single transaction is an added value to the brand equity.
- You need to work harder, learn, and never be comfortable where you are.
Recommended Tool: Klaviyo
https://www.klaviyo.com
Recommended Book: The Hard Thing About Hard Things by Ben Horowitz
https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205
Today’s Guest:
Ata Sari is a co-founder and the CEO of Mama Luma.
Mama Luma is a designer kids’ clothing brand based in Sta. Barbara, California.
Connect and learn more about Ata and Mama Luma here:
Website: https://www.mamaluma.com
E-mail Address: Ata@Mamaluma.com
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