Inside the Christmas Store Where Price Tags Disappear
Nov 28, 2025
07:59
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On this episode of Our American Stories, each December, a small volunteer-run “store” opens for families who could use extra help during the holidays. Parents walk through the space like any other shop, choosing toys that fit their kids without paying a cent. Jonathan Mattox, co-chairman of The Christmas Store in Oxford, Mississippi, reflects on how this forty-plus-year tradition grew into one of the community’s most reliable holiday efforts.
