Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights 10 Advanced Capital Raising Strategies That Took Raising $1 Billion + 10+ Years to Find Out
Raising capital has never been harder.
And most fund managers are playing the wrong game.
In this episode, I sit down with Chip and Sam Perkins of Perkins Fund Marketing — a firm that has raised over $8 billion in alternative assets over nearly three decades — to unpack what actually works in today’s capital raising environment.
They’ve spent 30+ years, tens of thousands of hours, and navigated multiple bull and bear markets to refine what separates successful managers from those who never break through.
Inside this episode, we cover:
Why raising capital today is harder than 2008
The biggest mistakes managers make when working with placement agents
The communication failure that cost one manager $360M in AUM
Why “AI blasting” investors is killing trust (and what to do instead)
How to structure fees in today’s 1.25 & 20 environment
What institutional investors actually look for before writing a check
The 3-30-30 rule for getting meetings with serious investors
Where capital is flowing right now (and why niche beats generic)
The shift from 2 & 20 to founder’s pricing and alignment-first models
How trust, credibility, and consistency outperform flashy returns
We also dive into:
Private credit trends
Structured credit strategies targeting equity-like returns
Opportunity Zone real estate development
India-focused growth equity
Enhanced cash management strategies (T+3 structures)
If you manage a fund, syndicate deals, or raise capital from family offices, this episode will sharpen your positioning immediately.
Because capital raising is not about blasting emails.
It’s about trust, alignment, credibility — and surviving uncertainty.
If you’re serious about raising $10M, $100M, or $1B+ — this is required listening.
Subscribe for more advanced capital raising strategies from the $100M+ Rainmaker Series.