Recipe for Success: How Tim Hortons and RBI are Running the Playbook for Growth | Nov 6, 2023

Join Axel Schwan, president of Tim Hortons, Canada and U.S., and Duncan Fulton, Chief Corporate Officer at parent company Restaurant Brands International (Tim Hortons, Burger King, Popeyes, Firehouse Subs), for a fireside conversation about growing brand love, making quality improvements to its menus and accelerating openings at some of the world’s most iconic brands.

From introducing quality improvements to its menu, like freshly cracked eggs, to building market share in cold beverages and lunch and dinner menu items, Tims has driven positive momentum in the past few years through a journey of strengthening guest experience, food quality and franchisee relationships. 2024 promises to be another big year for the brand as Tims marks its 60th anniversary in Canada, as well as the 50th anniversary of the Tim Hortons Foundation Camps, and the 40th anniversary of Tim Hortons U.S.

Already operating in over 100 countries, RBI has had significant international growth across its four brands. Burger King France and Spain boast a bigger market share in the QSR space vs. its main competitor; Popeyes recently announced openings in five new countries; with over 1,000 international restaurants, this country’s beloved brand Tim Hortons is seeing Double Double growth globally; and Firehouse Subs opened its first restaurant outside of North America, in Zurich. RBI is also making inroads in its sustainability commitments related to its food, the planet, and people and communities. All part of RBI’s big dream to build the most loved restaurant brands in the world.

Jon Erlichman, Senior Anchor, BNN Bloomberg & Correspondent/Anchor, CTV National News, will moderate the discussion on topics including the progress Tims and RBI have made in recent years and their strategies for further growth in the quick service restaurant space.

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