Earn Your Leisure The Million-Dollar Dog Trainer: From Steph Curry to Netflix
Feb 12, 2026
Jas Leverette, founder of Cali K9 and builder of a celebrity dog-training brand, shares his rise from street work to a Netflix-backed business. He discusses scaling via digital products, leveraging celebrity clients like Steph Curry, building funnels and licensing, and branching into real estate and international opportunities.
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From Security Dogs To Full-Time Trainer
- Jas Leverette started training protection dogs after using them for security while in the medical cannabis business and fell in love with the craft.
- He learned from mentors in Oakland and Seattle, then went all-in by hustling in Silicon Valley and stacking cash to grow Cali K9.
One Hour A Day To Build Your Brand
- Commit one hour a day to social media and post consistently to build credibility and leads.
- Use video and day-in-the-life content to showcase skill and attract clients organically.
Package Privates With Group Classes
- Sell training packages that mix private sessions with group classes so group time scales as a fixed-hour lead magnet.
- Use group classes in public areas as free advertising and deliver consistent hourly value.
