The Business of College Consulting Leveraging Business Principles in the Admissions Process with Stef Mauler
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Apr 23, 2024 Stef Mauler, founder of the Mauler Institute and Harvard MBA who turns business strategy into college admissions coaching. She recounts her path from Canadian applicant to admissions pro. She explains building a repeatable system, scaling with a team of writing coaches, niching to attract the right families, and using operational habits and pricing packages to preserve quality.
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From Canadian Applicant To Admissions Insider
- Stef Mauler described driving 13 hours to Princeton to take the SAT during a homecoming parade and still getting into UPenn.
- She then volunteered in admissions, found patterns, and used them to gain admission to top MBA programs including Harvard.
Admissions As Product Positioning
- Stef frames college admissions like product marketing: identify a student's unique value proposition and target market (colleges).
- She argues that when positioning and targeting are right, the application "marketing" becomes the easiest part.
Market To Buyers Of Expertise
- Target clients who already pay for expertise, like private wealth advisor clients, because they value paid guidance.
- Position your service to match that audience's language and willingness to invest.
