Your Law Firm - Lee Rosen of Rosen Institute

How your design scares your client

11 snips
Jan 29, 2026
A travel update from Kanazawa sets the scene. A tech deep dive on scraping tools like Firecrawl, Crawl for AI, and wh1sk for prepping web data for custom GPTs. Discussion of why priming web pages matters and options for self-hosted versus hosted crawlers. A real-world anecdote about lobby design leads to practical advice on auditing physical and digital touchpoints to build client trust.
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ADVICE

Turn Custom GPTs Into Shared Tools

  • Use custom GPTs and Gemini Gems to package prompts and data so your team runs repeatable AI-driven tasks.
  • Upload plain text/CSV or scraped web data to prime these tools and automate information lookups and form fills.
ADVICE

Scrape Sites Into LLM Data With Firecrawl

  • Use Firecrawl.dev to convert websites into LLM-ready data via scrape, search, map, or crawl options.
  • Choose output formats like markdown or plain text and integrate with Zapier/Make for scheduled grabs.
ADVICE

Choose Crawl For AI When You Need Full Control

  • If you want full control and privacy, consider the open-source Crawl for AI but expect complex setup and technical work.
  • Reserve it for serious crawling needs or when you must host your own service.
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