Ep 2 - Optimize For Your KPI - Ecommerce, Facebook Ads, Google Ads, and more

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In this episode, we talk about optimizing for your KPIs and dig deep down into Facebook ads manager to reveal places within your campaigns where you can pull levers to optimize and make things happen!

What do we mean by "optimize"? Anything action we can do to eliminate underperformance and wasted ad spend, basically!

Best places to optimize within Facebook ads manager

Campaign Level:

• campaign goal

Ad Set Level: 

• audience targeting 
• placements
• behavior - purchase vs. add to cart

Ad Level:

• different types of creative
• ad copy
• call to action

Quick Tips:

• Maximum amount of ads per ad set: 6 - 8
• The number 1 thing you can change in your ads to make the biggest difference: The creative!

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