Holy Shift #11 - High proof preaching & the inner voice with Jordan Hughes (@highproofpreacher)
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Nov 7, 2024 
Jordan Hughes, aka High Proof Preacher, is a content creator who turned cocktail passion into a business. He talks about leaving church ministry, finding community in hospitality, and starting a cocktail brand. He shares the realities of monetizing a hobby and learning to trust his inner voice.
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Raised Inside A Church Plant Culture
- Jordan Hughes grew up deeply embedded in a church plant culture, leading worship from his teens through college and studying Bible and theology at Multnomah.
- He then did a yearlong church internship in Estonia and returned to serve as a youth and family pastor at Colossae near Portland, which shaped his identity and career path.
Anxiety Came From Role, Doubt, And Church Realities
- Jordan's anxiety and panic attacks emerged from overlapping causes: job-role mismatch, theological doubt, and confronting the church's business realities.
- These stacked pressures forced him to step away in 2017 to protect his health and process questions privately.
Relief Mixed With Grief After Stepping Away
- After leaving, Jordan experienced both relief and grief: his first Sunday not going to church felt freeing, but he missed weekly routines and relationships.
- He later learned he left before severe leadership abuses unfolded at that church, which validated his choice.