How Green & Blacks Scaled From a £4m “Niche Organic” to a £40m “Everyday Premium" Brand - Mark Palmer, ex-Marketing Director Green & Blacks, Pret A Manger, Co-founder Cawston Press.

This week’s episode of HUNGRY.  is with the Food and Drink Marketing Master, Mark Palmer. 

Mark has a glittering and illustrious career: 

Ex-Marketing Director: Green & Blacks, Pret A Manger. 
Co-founder: Cawston Press, L.A. Kombucha.  
Chairman: UNION Hand-Roasted Coffee. 
Marketing Manager: Burger King and United Biscuits.  

His experience provides a deep well of knowledge. I took as many buckets (and lessons) as possible.  

ON THE MENU: 

1. How Green & Blacks Scaled From a £4m “Niche Organic” Brand to a £40m “Everyday Premium Brand". 

2. Why Challenger F&B Brands Actually Don’t Need Huge Distribution to Build a Huge Brand.

3. How Pret A Manger took on Starbucks, Costa and EAT by Doing The "Brilliant Basics”.

4. The 3 Biggest Mistakes Food and Drink Brands Make That Stunts Their Growth.

5. How Brands Can Stand Out in Crowded Categories: The Do’s and Don’ts from Green & Blacks

6. Why Mark Believes "Worrying About Everything” Great Food and Drink Marketing?

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