The Think Media Podcast

514: How to Grow a Small Podcast That Actually Makes Money

13 snips
May 12, 2026
Practical tactics for growing a small podcast into a revenue stream are discussed. They cover tight openings, deep preparation, and mastering follow up questions. Learn repurposing clips for social platforms and using AI to research and outline. Strategies for finding and nurturing guests, studying analytics, and treating the show like a long-term media business are highlighted.
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ADVICE

Get Guests By Working The Ladder

  • Get guests by working the ladder from accessible to aspirational and by cold asking at volume.
  • Build a Dream 50 spreadsheet, cycle outreach quarterly, and seize timing when guests launch books or tours.
ADVICE

Give Without Expectation To Guests

  • Give without expectation to both guests and audience; add value first.
  • Examples include bulk-buying a guest's book, offering free promotions, or donating to their charity to stand out when inviting guests.
ADVICE

Use AI To Research And Outline Episodes

  • Use AI to accelerate research, outlines, and repurposing but don't skip critical thinking.
  • Sean uploads guest transcripts to models (e.g., Claude), generates episode outlines, and refines AI output manually.
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