
The Think Media Podcast 514: How to Grow a Small Podcast That Actually Makes Money
13 snips
May 12, 2026 Practical tactics for growing a small podcast into a revenue stream are discussed. They cover tight openings, deep preparation, and mastering follow up questions. Learn repurposing clips for social platforms and using AI to research and outline. Strategies for finding and nurturing guests, studying analytics, and treating the show like a long-term media business are highlighted.
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Get Guests By Working The Ladder
- Get guests by working the ladder from accessible to aspirational and by cold asking at volume.
- Build a Dream 50 spreadsheet, cycle outreach quarterly, and seize timing when guests launch books or tours.
Give Without Expectation To Guests
- Give without expectation to both guests and audience; add value first.
- Examples include bulk-buying a guest's book, offering free promotions, or donating to their charity to stand out when inviting guests.
Use AI To Research And Outline Episodes
- Use AI to accelerate research, outlines, and repurposing but don't skip critical thinking.
- Sean uploads guest transcripts to models (e.g., Claude), generates episode outlines, and refines AI output manually.





