two & a half gamers The soft launch checklist everybody needs to follow by Matej Lancaric
Before you soft launch, check this. Or your data will lie. In this episode, Matej walks through a complete soft launch checklist covering tracking, attribution, monetization hygiene, pricing, live ops readiness, UA setup, and creatives.
This is not a full guide. The full guide is here: https://payhip.com/b/fJi9E
It’s everything that must work before you judge CPI, retention, or ROAS.
What Matej covers
• MMP & Firebase setup
• iOS ATT and conversion schemas
• Crash & ANR thresholds
• Revenue deduplication & fraud
• Ad mediation basics
• Geo pricing strategy
• Content & live ops readiness
• Store listings & creatives
Key takeaway:
If the setup is broken, nothing matters.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 — Why most soft launches fail
01:15 — The technical phase nobody skips (but should)
02:40 — MMP, Firebase, and key events
04:20 — iOS conversion schemas & ATT logic
05:50 — Crashes, ANRs, and store penalties
07:10 — Revenue deduplication mistakes
08:20 — Purchase validation & cheaters
09:30 — Ad mediation basics in soft launch
11:00 — Balancing ads vs retention
12:10 — Geo pricing and monetization power
13:30 — Content roadmap & live ops thinking
14:50 — UA readiness & campaign setup
16:00 — Store listings, ASO & keywords
17:20 — Creatives for soft launch (what NOT to fake)
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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