Addressing critical needs: ATP CEO Eno Polo

ATP CEO Eno Polo joins the podcast to reflect on his first 100 days in charge of the men's tennis tour.

The Kenyan sets out his strategic priorities in what could end up being a transformative year for tennis, with a merger between the ATP and the WTA firmly on Polo's agenda.

He also outlines the support that the PIF brings to the tour's work with its players, particularly through its sponsorship of the ATP Rankings and through its investment in the Tennis IQ analytics platform.

This episode is part of a series exploring PIF’s growing sports sponsorship portfolio, detailing how it is striving to help solve societal and sporting challenges across its portfolio.

Listen to episode 1, with PIF Director and Head of Events and Sponsorship Alanoud Althonayan, here.

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