37. Future Reference: Digital Wardrobe, the Future of Resale, and Building a Fashion Tech Company from Google to Startup with Founder Claire Illmer

Hello and welcome back to Fashion and Founders The podcast. My name is Victoria Smith and this week I'm joined with Claire Illmer, the Co-Founder and CEO of Future Reference.

Claire's experience before founding Future Reference includes working at Google for five years, at YouTube in search and discovery, and at ThredUp in search and discovery as well. She is now building a fashion tech company revolutionizing how we sell our clothes. 

Future Reference is a digital wardrobe and a cross listing platform. Their software allows you to digitize your wardrobe by just connecting your email as they pull your online receipts. 

Not only that, but they make the resale listings for you. So you just click on the product in your closet that you decide to sell and they cross list it to their partners like Depop, eBay, Poshmark, etc. They are solving a problem I think so many people have faced when trying to sell their clothes.

Also right now, while you're looking at your wardrobe on Future Reference, you can go check out your wardrobe wrapped. So basically Spotify wrapped, but for the items in your closet. They have so many data points on your wardrobe from resale value, amount spent per item, color palette, and so much more.

I am loving using future reference. I think it's just at the beginning of all the potential that they have and it is so exciting. I can't wait to see all of their success. I'll let Claire share more. So let's get into the episode.

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