Data & AI Mastery Building an AI Strategy at Scale with Miryem Salah, Director Digital Data & Transformation at VodafoneThree
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Mar 18, 2026 Miryem Salah, Director of Digital, Data & Transformation at Vodafone Three and founder of a Women in Data network, discusses building a first-principles AI strategy at scale. She talks about sell-build-run operating models, balancing humans and AI, governed-agile delivery, fixing data and governance foundations, measuring iterative success, and the rise of physical AI.
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Plan The People Journey And Get Foundations Right
- Prioritise change management and workforce planning: map which roles will be augmented, disappear or appear and plan the people journey with training and communication.
- Treat foundations first: IT estate, data governance, responsible and ethical AI before scaling.
Technical Debt Determines AI Opportunity
- Competitive advantage in AI depends on realistic assessment of technical debt; if debt is too high focus on fixing basics rather than chasing shiny tools.
- Vodafone 3 targeted low-hanging fruits: customer experience, employee experience, and product differentiation.
Copilot Proposal Assistant Delivered Early Value
- Miryem described a deployed AI capability: a bid management proposal assistant integrated into Copilot that speeds colleague writing.
- She measured success qualitatively as happier customers and employees, with faster support and proposals.