Wealthy Way

AI Is Coming for Real Estate… Are You Ready | Pace Morby

Aug 22, 2025
Pace Morby, a trailblazing real estate investor known for innovative strategies like subject-to financing, dives into the future of real estate. He discusses how AI is reshaping the market and shares insights on navigating rising interest rates. Pace critiques the traditional Airbnb model, suggesting alternatives in RV and mobile parks. He emphasizes the importance of building a personal brand and creating vibrant networking communities to connect ambitious entrepreneurs. His goal? Empowering 50,000 individuals to make their first real estate deals.
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INSIGHT

Repeat Beginner Avatars To Target Coaching

  • Common beginner avatars repeat: single parents, students, full-time workers, older non-tech people, wounded vets, immigrants.
  • Tailor entry paths to these avatars to remove excuses and increase wins.
ADVICE

Use Golf Trips To Attract Operators

  • Use curated golf trips and bucket-list events as front-end funnels to attract high-net-worth operators.
  • Pair leisure (golf) with short masterminds to unlock deal-making and introductions.
INSIGHT

Be In Rooms With Practitioners, Not Pundits

  • Pace values rooms with operators actively solving AI and tech problems over pundit predictions.
  • He prefers CTOs and practitioners who share real implementation lessons.
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