Inside Aesthetics Ep 241 Understanding the Psychology of Aesthetic Patients | Nadia Zanco
Episode 241 hosts Nadia Zanco (Clinical Nurse Consultant and Credentialled Mental Health Nurse based in Bathurst, Australia)
To kick off the New Year, we take a step back from discussing techniques or products to focus on the art of consultation.
We explore what our patients motivations for seeking treatments are and discuss what goes on behind the scenes when they book in with us. We go on a deep dive to try and understand the psychology of what is really going on when someone seeks out our help and what we can do as practitioners to best support their needs.
00:00 Introduction 00:31 Holiday Catch Up 01:05 Meet our Guest Nadia Zanco 03:10 From Nursing to Psychotherapy 04:57 Ageing and the Wolf Look 08:33 How the Bathurst Clinic Works 08:52 Acne and Mental Health Link 12:33 New Rules and Screening Dilemmas 15:38 When Aesthetics Boost Mood 19:31 Belonging, Work, and Aging Pressures 23:55 Consults Beyond Technique 26:09 Engagement Through Play 30:35 Detective Work and Root Causes 34:31 Pre Consult Setup and Patient Homework 37:40 Push Back On Walk Ins 40:57 Pre Consult Screening 42:59 Build A Long Term Journey 45:03 Plan For Business Reality 49:15 Define Skills And Team 53:00 Consultation Only Offer 56:53 Charge For Consults 59:54 Aftercare And Reviews 01:02:47 Handle Complaints And Fixes 01:09:31 Key Takeaways Recap 01:13:28 Patreon And Wrap Up