122: The ins and out of hosting a sales kickoff event: when to do them, why to do them, and how to do them great with Emarsys' Meganne Brezina

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Meganne Brezina, Senior Manager of Sales Enablement at Emarsys.

With a wealth of experience at some of tech's largest companies, Meganne is a veteran sales enablement manager...and expert sales kickoff planner.

Throughout the pod, Collin and Meganne discuss how to plan an exciting, educational and, let's face it, fun sales kickoff event.

Highlights include: why do a sales kickoff? (5:12), how big does your company have to be to host a sales kickoff? (7:12), who gets invited? (10:18), what aspects do you absolutely need to nail at these events? (11:39), how to avoid making it a "drinking event" (18:42), designing an agenda (21:56), impact (25:10), keeping focus throughout the year after your event (27:46), the sales lightning round (33:47), and cold call Collin (37:50).

Links & show notes

https://www.linkedin.com/in/meganne-brezina-2764716/