Side Hustle School Ep. 3363 - Q&A: “Should I start a podcast or a YouTube channel?”
Mar 17, 2026
A listener asks whether to start a podcast or a YouTube channel. The discussion contrasts starting with a topic versus a format. Trade offs of audio, video, and multi-format publishing are explored. Practical guidance on when to stick with audio and when to publish both is covered.
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Pick Topic Before Format
- Begin your content planning with the topic you want to teach rather than the format you want to use.
- Chris Guillebeau recommends choosing the subject (scuba, backgammon, Python) first, then select the best medium to convey it.
Podcasts Now Live On YouTube Too
- Recognize that audiences now consume podcasts both as audio and as video on YouTube, shifting expectations for new shows.
- Chris notes many new podcasts are released on YouTube too, so multi-format releases reach both listener types.
Choose The Simplest Feasible Format
- Do evaluate your own skills and resources before choosing audio or video and pick the simpler option if complexity stops you from starting.
- Chris says if video production is infeasible, launch an audio-only podcast to avoid paralysis.