NPR's Book of the Day Apple is turning 50. David Pogue’s new book tells its history.
Mar 26, 2026
07:48
Next month, tech giant Apple will turn 50, marking five decades since Steve Jobs and his co-founders set out to put powerful technology in the hands of everyday people. David Pogue joined NPR’s Michel Martin for a conversation about his new book Apple: The First 50 Years – and said he sees the company’s story as one of “focus.” In today’s episode, Martin and the CBS News correspondent discuss Steve Jobs as a Rorschach test, Jobs’ relationship with Steve Wozniak and Apple’s lesser-known third founder, Ronald Wayne, and a time when the company faced bankruptcy.
To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookoftheday
To manage podcast ad preferences, review the links below:
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookoftheday
To manage podcast ad preferences, review the links below:
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy