We all know that making more money in business is really a function of two key variables, sales and costs. Most of the time, we're really focused on that first number, our sales. Not just calling in the right people getting your messaging right as we've talked about before, but also how to increase your revenue.
If it feels like you're hustling so hard, trying to get new customers in the door and more people buying from you, just know it doesn't have to be this way! I'm diving into the three ways I know you can increase your sales, which ones I prefer, and which ones I think are most sustainable and lucrative for you to spend your time and energy trying to implement.
What you'll hear in this episode:
[1:45] Three key variables that drive sales.
[3:35] Selling to more people and getting more people to buy requires an additional cost of acquisition and fulfillment.
[5:45] How to develop a recurring or reoccurring revenue model.
[7:30] How to increase your revenue.
[9:33] You have to make sure that the market you're selling to can tolerate a higher price point before you raise prices.
[11:20] How raising prices is the best way to increase revenue without increasing costs.
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* Related episodes:
235. Copywriting Secrets to Convert with Jess Jordana Paxson
240. Facebook Ads Strategies that Work with Daria Kotenko
242. Turning Tweets to Customers with JK Molina
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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.