Kelly Corrigan Wonders Go To on Trusting Our Lived Experience
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Mar 6, 2026 A deep dive into a tough moral choice during the 2022 formula shortage and what guided that decision. A look at preferring lived, bodily knowledge over spreadsheets and consultants. A conversation about why personal experience can count as real data. A challenge to trust your own knowing when promises and reality diverge.
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Founder Turned Away Customers During Formula Shortage
- Laura Modi chose existing subscribers over explosive growth during the 2022 formula shortage.
- She took off her CEO hat, put on her mom hat, and overnight turned away new customers to protect those who already trusted Bobbie.
Lived Experience Is Legitimate Data
- Laura trusted embodied, lived knowledge rather than spreadsheets or consultant models.
- Kelly argues that the knowledge of having been 'that woman' (hungry baby, panic) is valid data that guided the decision.
The Plural Of Anecdote Is Data
- Personal experience often gets dismissed as 'just anecdote,' yet accumulated life events function like longitudinal research.
- Kelly names examples: raising kids through crises, caring for sick parents, leading teams — these experiences constitute real data.