Bartosz Malinowski (Adform) - Media Tech Talk #015

Media Tech Talk #015 - Bartosz Malinowski (Adform)

Bartosz Malinowski (Regional President – CEE, MEA & APAC at Adform) joins Daevid Richards and Paul Luckett to discuss the evolution of programmatic advertising, identity solutions, omnichannel advertising, and the future of the open internet.

With more than two decades in the ad tech industry, Adform has built one of the few truly independent full-stack advertising platforms.

In this episode, we explore how the company approaches identity, AI adoption, retail media, and the rapidly changing digital advertising landscape.

Chapters

(00:05) – Introduction to Adform and Bartosz Malinowski

(02:49) – Bartosz’s Career Journey (IBM → Adobe → Adform)

(07:00) – Hiring Philosophy and Adform Company Culture

(12:17) – What Adform Actually Does (Full-Stack Platform)

(18:55) – ID Fusion and the Future of Identity Solutions

(25:10) – Dynamic Creative Optimisation and Campaign Innovation

(30:40) – Industry Trends: Privacy, AI and the Open Internet

(37:45) – AI in Advertising: Hype vs Practical Reality

(50:30) – Omnichannel Advertising and the Future of Display

(57:00) – Leadership Advice for the Next Generation

💬 Guest:Bartosz Malinowski – Regional President (CEE, MEA & APAC), Adform | https://www.linkedin.com/in/bmalinowski/

🎧 Hosts:

Daevid Richards – https://www.linkedin.com/in/daevidrichards/

Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/

Media Tech Talk explores ad tech, programmatic advertising, identity, AI in media, retail media, and the technologies shaping the future of digital publishing.

#MediaTechTalk #Adform #ProgrammaticAdvertising #IdentitySolutions #AIinAdvertising #RetailMedia #DigitalAdvertising #Omnichannel #AdTech