#694: What Your Customer Wants and Can't Tell You with Melina Palmer

74 snips

Jul 3, 2024

Discover how applied behavioral economist Melina Palmer shares actionable strategies to understand customer behavior and improve marketing. Learn about reframing messaging, anchoring techniques, and using data to connect with your ideal customer. Explore the psychology behind pricing strategies, fine-tuning sales pages, and maximizing LinkedIn ads. Gain insights on enhancing audience connections and leveraging human behavior in marketing tactics.

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ANECDOTE

Framing for Success

A financial institution reframed their checking account ad from focusing on APY to highlighting potential earnings.
This re framing led to a 60% increase in account openings.

ADVICE

Framing Your Message

Use the "framing" technique to present information in a way that resonates with your customer's brain.
Experiment with different phrasing and test various approaches to find what works best.

INSIGHT

The Power of Social Proof

Humans are a herding species, drawn to social proof and wanting to feel safe.
Leverage this by showcasing testimonials and highlighting the number of satisfied customers.

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Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer.

Ever wondered why some people choose to buy and others skip your offer? Well, did you know you can use the science of human behavior to answer that question and completely uplevel your marketing? My friend, understanding how your customers think, communicate, and how they make purchasing decisions is essential for ALL online marketers, digital course creators, and entrepreneurs. Yep – that means you!

In this episode, I'm so excited to chat with applied behavioral economist Melina Palmer! She brings the science of human behavior to the world of marketing to help you truly understand your ideal customer and get them to add your offer directly into their cart!

Melina has all the answers to your burning questions and shares her simple yet brilliant, actionable strategies for connecting with your customers. Because once you do, you can adjust your sales pages, pricing, and copy to maximize your sales!

From identifying exactly what your customer is searching for to reframing your message using data and statistics to make your offers irresistible, this conversation is jam-packed with pure marketing gold!

Today, you’ll learn:

(3:20) What an applied behavioral economist does
(8:26) Actionable strategies you can use to better understand your customers and actually convert
(13:54) Tips for reframing and anchoring your messaging to resonate deeper with your potential customer
(19:55) Applying human behavior directly to your marketing
(29:23) The truth about scarcity, “VIP” offers, and luxury branding
(34:01) Deciding whether your business is one of quality or one of value and using it to tweak your marketing and pricing
(42:49) Melina’s top advice to immediately improve how you're connecting with your audience

Listen in and apply these tips and tricks to your business right now! You literally can not afford to wait another minute.

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