He is living every guy's dream | Ft. Sirish Chandran, Founder - Evo India

Sirish Chandran spent 25 years reviewing cars for a living. The first one he ever bought for himself was a Porsche 911, at 45.

In this episode of the Create Wealth Podcast, Sandeep Jethwani sits down with Sirish, Editor and Publisher of EVO India and former Executive Editor of Overdrive, at the Porsche Centre in Pune.

His mother used to invest his salary in stocks before he could spend it. That portfolio is now his largest holding. He believes that spending on yourself intentionally pushes you to do 5 to 10 percent more. Most wealth conversations treat spending and building as opposites. He treats them as a sequence.

In this episode, he and Sandeep get into the real economics behind India's luxury car market, why 90% of luxury cars are financed and how entrepreneurs structure it, why a Porsche 911 costs roughly as much to maintain as a BMW 3 Series, and why EVs now cost less per kilometre to run than a bus ticket.

He also talks about building EVO India completely bootstrapped, surviving the collapse of print advertising, and betting on an enthusiast community nobody else believed in. And why he thinks India's luxury car market, still under 1% of total sales, is only just getting started.

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