Most trades businesses don’t have a labor problem.
They have a positioning problem.
In this episode, Mika lays out why blue collar work lost status — and what it takes to bring it back: premium branding, professional culture, performance pay, and leaders with swagger.
This is about more than hiring.
It’s about rewriting what the trades represent.
🔥 Standout quotes:
• “People are attracted to people — not companies”
• “You can’t fake pride”
• “Commit… and if you think you’re committed, double down”
