The Content Business #04 - Cars & Money - How Rob Moore & Carl Hartley are Building a Podcast for the Top 0.1%
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ABOUT THE EPISODE
In this episode of The Content Business, Ash & Kane sit down with Rob Moore and Carl Hartley, hosts of Cars & Money, to break down why personality-led content consistently outperforms polished business media.
They discuss what it’s really like interviewing some of the world’s most controversial figures, the responsibility that comes with those conversations, and why unfiltered honesty often drives more engagement than safe, brand-friendly content.
Rob and Carl also share behind-the-scenes insights into some of the biggest car creators in the world, why certain personalities dominate attention, and how Cars & Money blends cars, wealth, and real-life experience to attract high-net-worth audiences before the podcast has even officially launched.
KEY TAKEAWAYS
• Personal brands outperform business brands in content
• Personality matters more than production quality
• Independence allows creators to speak honestly without brand restrictions
• Interviewing controversial guests drives attention but requires conviction
• Famous car creators win because of personality, not assets
• High-net-worth audiences care about credibility, not polish
• Sponsorship only works when brands are genuinely relevant
• View counts matter less than who is actually watching
BEST MOMENTS
“No one cares about business brands.”
“The thumbnail. Honestly, you would not believe it.”
“I’d say every electric car is shit.”
“Absolutely. Everyone will shit themselves when they find out who we’ve got.”
“I can’t tell you the full story of how it came about.”
“That’s a podcast I wish I’d set up.”
“You can have 10 million followers and still make no money.”
LINKS
Cars & Money: https://www.youtube.com/@CarsandMoney_Official
Website: https://www.podpartnerships.com
Instagram: https://www.instagram.com/thecontentbusinesspod
Email: hello@podpartnerships.com
ABOUT THE HOSTS
Hosted by Ashley Morris and Kane Baron, founders of UAE-based content sponsorship agency: Pod Partnerships.
They’ve worked with thousands of creators and hundreds of brands, helping both household names and fast-growing startups turn podcast, YouTube, and influencer advertising into a core part of their media strategy.
Alongside this, Ashley and Kane have trained over 10,000 podcasters since 2020, going on to directly mentor hundreds of creators to plan, launch, grow, and monetise independent podcasts.