Friends Tell Friends About SEO 🤯 | Featuring Favour Obasi-ike

This episode is a full-circle moment! 

Crystal reconnects with the person who first planted the seed that SEO could actually drive traffic—without the middleman of social media. 

Meet Favour Obasi-ike: a podcasting pioneer, SEO strategist, and founder of We Don’t Play Podcast. 

Together, Crystal and Favour take a nostalgic ride through their Clubhouse days, unpack the magic of Pinterest SEO, explore the future of RSS feeds, and share why your website needs a sitemap. 

Like, yesterday!

Whether you're a seasoned business owner or just now dipping your toe into SEO, this episode is packed with heart, tech, and next-level brand-building tips.

🔑 Key Takeaways:
✋🏽 SEO isn’t just for tech bros—it’s for creatives, connectors, and community builders.
✋🏽 Pinterest + SEO = a secret traffic goldmine (especially when you tap into RSS feeds).
✋🏽 Your sitemap is basically your website’s brain—don’t leave it blank!
✋🏽 Clubhouse may have changed, but the relationships (and strategy seeds) planted there still matter.
✋🏽 Repurposing content—like using podcast convos for blogs—is a powerful SEO move.

📌 Episode Highlights:

“Hey, there’s this thing off social media called SEO…”
“If you're not getting traffic, it's probably because you don’t have a sitemap.”
“Pinterest is SEO in disguise—and it’s growing fast.”
“Clubhouse was our digital coffee shop in 2020. And the friendships stuck.”

🎧 Listen Now If You:

• Miss those early Clubhouse convos and want to feel seen.
• Need SEO and Pinterest demystified in a kind, relatable way.
• Love stories about how business friendships shape your journey.

📝 Listener Action Items:
 

✅ Check if your site has an XML sitemap (and fix it if not!).
✅ Connect your blog’s RSS feed to Pinterest to automate pinning - or call Favour for he

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

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