The Catholic Talk Show

Celebrity "Catholic Influencers" On Hallow?

Feb 12, 2026
Alex Jones, an executive at Hallow who builds celebrity partnerships and faith-based audio programs. He explains why familiar faces help stop scrolling and invite people to pray. He describes how content with stars is crafted, the discernment behind partnerships, and Hallow’s creative Lent and children’s offerings.
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INSIGHT

Reach People Where They Are

  • Alex Jones says Hallow's mission is to reach people who've fallen away by taking big creative risks.
  • He believes meeting people where they are—social feeds and influencers—stops scrolling and invites prayer.
ADVICE

Use Familiar Faces To Stop Scrolling

  • Use recognizable faces to make people stop scrolling for half a second.
  • Then direct them from the feed into prayer experiences on the app.
ANECDOTE

Mark Wahlberg's Early Organic Partnership

  • Mark Wahlberg first connected with Hallow while promoting Father Stu and reached out to partner.
  • That early organic connection led to further collaborations on prayer content.
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