The Future of AI Agents and Agentic Commerce

Mar 12, 2026

44:31

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Are we moving too fast in the world of agentic commerce — a new paradigm in online shopping where AI agents act on behalf of consumers, facilitating transactions and product discovery? Unlike traditional e-commerce, where consumers interact directly with platforms, agentic commerce leverages advanced technologies to streamline the purchasing process.

In this episode of One Vision — FinTech Fuse, we dive deep into the rapidly shifting landscape of agentic commerce and the alphabet soup. With the technology landscape changing at an unprecedented pace, we explore the challenges and opportunities that arise in the new world.

Joining us in the discussion are industry experts, Dr. Efi Pylarinou and Jas Shah, who offer their insights on the rise of different protocols like ACP and UCP, identity verification, and the importance of a level-playing field in the future of commerce.

What’s your take on this fast-paced evolution? Let’s keep the conversation going!

#FinTech #AI #AgenticCommerce #AIAgents

00:00 Welcome and Setup: The Agentic Commerce Alphabet Soup

02:53 The Reality: Are We Moving Too Fast?

07:35 Who Writes The Rules?

10:03 Which Protocol Will Win?

16:20 Staying Visible: Banks Brand in Bot Era

21:04 Trust Data and Curation

25:44 The Economics and Gatekeepers

33:57 Predictions: Who Will Emerge as The Likely Winner

41:56 What Banks Should Do Next

Hot take: The real battle is about protocols, not models.