Fighting for digital services market share in developed markets can be uphill sledding, but what if what you are offering has no legacy competitor to replace?

This week, we speak with Greg Moran, Co-Founder and CEO of Zoomcar. Zoomcar runs a ride-sharing marketplace in India, where traditional short-term rental options are rare and it announced a $456 million combination with Innovative International Acquisition Corporation (Nasdaq: IOAC) in October.

Greg explains how Zoomcar has quickly built a strong position in the market without heavy marketing spend, while still maintaining a 40% take-rate on rides rented through its platform.

He also lays out where Zoomcar is expanding to next, and how the proceeds of its SPAC deal will get it there.