New Books in American Studies

Jeff Roche, "The Conservative Frontier: Texas and the Origins of the New Right" (U Texas Press, 2025)

Dec 18, 2025
Jeff Roche, a Professor of History at the College of Wooster, delves into the roots of American conservatism as shaped by West Texas. He highlights how the region's harsh landscape influenced farming, politics, and the emergence of 'cowboy conservatism' exemplified by figures like Barry Goldwater and Ronald Reagan. Roche also discusses how local historical conditions fueled anti-communism and skepticism toward federal aid, paving the way for Texas' national political sway. His work emphasizes the intricate ties between regional identity and political evolution.
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ANECDOTE

C.W. Post's Planned Capitalist Town

  • C.W. Post founded Post, Texas as a capitalist utopia to showcase small-owner capitalism and anti-union ideals.
  • He built a planned town with designed houses, extensive trees, and a booster civic model to promote local business.
INSIGHT

New Deal Saved Farms But Fueled Distrust

  • The Dust Bowl and Depression collapsed West Texas's farm boom and made New Deal relief central to survival.
  • Federal programs preserved landowners but seeded long-term distrust of federal control among locals.
ANECDOTE

Haley's Turn From Historian To Activist

  • J. Evetts Haley moved from historian to right-wing activist after being forced into a federal cattle-killing program.
  • His Saturday Evening Post essay launched him as a leading anti-New Deal and segregationist voice in Texas politics.
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