The Creator Passport Podcast

Episode 115: The Biggest Mistakes New Creators Are Making in 2026

9 snips
Mar 27, 2026
They name the top mistakes new creators make in 2026, from not defining a target audience to copying bigger accounts. They explain why repeatable formats, tight editing, and withholding the punchline boost retention. They cover balancing trends with unique identity, tracking meaningful metrics, consistent posting rhythms, and starting monetization early.
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ADVICE

Be Ruthless With Editing

  • Do ruthlessly cut filler and millennial pauses; keep voiceovers tight.
  • Stephen and Giselle recommend trimming ums and excess so a minute-and-a-half script can become a punchier one-minute piece.
ADVICE

Tailor Content To Each Platform

  • Do adapt content per platform; don't post the same exact format across TikTok, Instagram, YouTube, and Facebook.
  • Stephen explains each platform has different audiences and intents, e.g., YouTube for long-form education, TikTok for casual stories.
ADVICE

Focus On Retention Metrics Not Just Views

  • Do track retention metrics like watch time, completion rate, skip rate, and saves—not just views.
  • Giselle contrasts platform analytics depth: YouTube richest, TikTok second, Instagram improving but weaker.
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