Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More

Here's what you need to know for today in the business of podcasting:

Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download by Pierre Bouvard
Australians downloaded more than 1 billion podcasts in 2023
Can programmatic help podcasts find the money? by Damian Fowler

…as for the rest of the news: Headliner reflects on 2023’s statistics and feature launches, Signal Hill Insights discusses how YouTube and video will grow podcasting this year, and Bryan Barletta appears on Entrepreneur’s podcast How Success Happens to talk about setting companies up for success in podcasting.